Why choose lead form ads?
Lead-generation ads on Facebook are an effective way for businesses to generate new leads and grow their customer base. These ads use lead forms to collect information from potential customers, such as name, email address, and phone number, directly within the ad itself.
Compared to other types of Facebook ads, lead generation ads offer several key advantages, including convenience for users, highly targeted capabilities, cost-effectiveness, data collection, and flexibility. Here are some critical points to keep in mind:
- Higher quality leads: Lead generation ads have an average conversion rate of 12.54%, significantly higher than other types of Facebook ads.
- Cost-effective: Lead generation ads can be up to 56% more cost-effective than link ads in terms of cost per lead. Businesses that use lead generation ads see a 20% lower cost per lead compared to ads that drive traffic to an external landing page.
- Higher volume: Companies using lead generation ads saw a 55% increase in leads compared to those using other ad formats.
